How to Add a 3D Model to Your Amazon Product Listing (Step-by-Step)

Why add 3D to your Amazon listing?

If you’ve ever wished customers could see and explore your product from every angle before buying, 3D visuals are your answer.
Amazon now supports 360° spins and 3D/AR models on many categories, and early adopters are already seeing stronger engagement and conversion rates.

Shoppers don’t just read listings anymore, they interact with them.
3D helps them inspect materials, scale, and design, building trust before checkout.

What you’ll need

Before you start, make sure you have:

✅ A Professional Seller Central account
✅ Your product already listed and active
✅ A 3D model file in GLB/GLTF format (true to your product’s dimensions and finish)
✅ Access to A+ Content Manager or Amazon Vendor/Seller support (depending on your account type)

Step-by-Step: Upload Your 3D Model to Amazon

1) Check your category supports 3D models

• Go to your product in Seller Central → Catalogue → Upload Images
• Select Product
• If you can see 3D models then you are able to upload a 3d model

2) Prepare your 3D file

• Export your product as a GLB file (optimised for web)
• Keep textures light and realistic, avoid unnecessary geometry or large textures
• Double-check that:
  • Colours and proportions match your physical product
  • File size is under Amazon’s max limit (typically <100MB)
  • It loads quickly in 3D viewer tools (you can test with https://gltf-viewer.donmccurdy.com/)

3) Upload your 3D model

• Click Upload 3D Model
• Enter Dimensions

• Choose your .glb file and wait for the upload to process
• Once uploaded, Amazon will automatically process and preview the 3D model

4) Preview your listing

• Click Save and finish
• Head to your product detail page (PDP)
• Scroll through your media gallery, your 3D model should appear as a 360° interactive viewer (desktop + mobile)

Bonus: What Shoppers Can Now Do

With your 3D model live, customers can:

• Rotate and zoom to see every angle
• Inspect materials, finishes, and details
• Interact with the product directly in the listing (no app required)
• Gain confidence before purchasing

According to Amazon’s internal data, listings with 3D/360° media see up to 35–45% higher engagement and lower return rates.

Troubleshooting

I don’t see a 3D upload option

• Some categories still don’t support 3D assets. You can contact Seller Support to confirm eligibility or request access to the 360° spin feature.

My 3D model looks wrong (distorted / wrong colors)

• Make sure your GLB file uses PBR (physically based rendering) materials
• Check that lighting and environment maps are neutral — avoid baked-in shadows
• Ensure the scale and proportions match your real product dimensions

The file won’t upload or is too big

• Compress textures and geometry
• Remove hidden meshes or unused materials
• Aim for under 50MB–80MB for smooth upload and fast loading

Use a 3D Service Partner:

If you don’t have a 3D model yet, you can use a partner like 3Dimages.ai to:

• Create true-to-spec 3D models in 48–72 hours
• Optimise files for Amazon upload (GLB/GLTF ready)
• Match lighting, materials, and colours for a consistent brand look
• Generate 360° spins, still renders, and even AR-ready assets

Final Tip

Once you’ve added your first 3D model, test it for 14 days:

• Check Unit Session % (conversion rate)
• Track media interactions (360°/zoom)
• Watch for fewer “not as described” returns

You’ll likely see a measurable improvement in both trust and performance because shoppers buy what they can explore, not just what they can see.